Barbara Meyers

Barb is a Director with The Alexander Group, Inc. As a member of the Firm's Healthcare Consulting Practice, over the past 13 years she has worked extensively in the biotechnology, pharmaceutical, medical product and health insurance industries. Barb's areas of concentration include sales strategy development, sales process analysis, coverage strategy, organization and job design, performance metrics, sales compensation design and quotas.

Prior Experience
Prior to joining The Alexander Group, Barb spent nine years working for two major pharmaceutical companies, developing a broad base of experience in product management, marketing information management and sales. Her product management responsibilities included developing two launch campaigns to physicians and consumers and managing the implementation of a joint marketing partnership. In marketing information management, Barb designed forecasting, pricing and promotion response models to optimize the impact of sales resources and product promotion spending. As a field sales rep she promoted products to cardiologists and generalists.

Education
MS, Operations Research and System Analysis, The University of North Carolina at Chapel Hill
BA, Mathematics, St. Olaf College