Sales Cost Benchmarking
Sales Cost Benchmarking provides the facts on what is really being spent on sales coverage, how this compares with relevant “best in class” companies and whether you are getting a good return on your sales coverage investments. Use Sales Cost Benchmarking to:
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Determine revenue per rep vs. expense for each sales channel |
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Calculate expense to revenue ratio for the entire go-to-market organization |
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Breakdown sales cost into 21 line items and compare with relevant “best practice” companies |
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Generate insight into which go-to-market “investments” are providing the best returns…and which are not |
Sales executives need to understand where coverage dollars are spent and question whether they are getting the best return.
Consider the following recent case example:
