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Home > Client Services > Benchmarking & Best Practices > Productivity Benchmarking
Productivity Benchmarking

AGI is committed to providing sales executives with the benchmarks they need to make fact based decisions on how to cover their target markets. Some benchmarks simply can’t be obtained through general surveys or focus groups.

When special survey tools or a unique understanding of sales coverage is required, AGI fills the need with syndicated productivity benchmarking. By leveraging our unique web-based data collection tools as well as our deep client base, we can reach and engage large numbers of sales organizations and produce insights into the sales function available nowhere else.

Sales Time Benchmarking
Using efficient questionnaires and analyses, we quickly give executives in-depth insight into how their sellers spend time and how this compares to best practice…in their own organization and in relevant market comparators. We quickly deliver sales executives the facts about:
How much sales time sellers really have
Which sellers have the most sales time
The relationship between sales time and sales results
Activities that “rob” sellers of valuable sales time
How sales time compares with selected benchmark companies

The service provides detailed reports and an executive briefing at which skilled AGI consultants interpret findings and suggest possible areas for improvement.

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Sales Cost Benchmarking
This service helps sales executives benchmark their cost of sales relative to companies both inside of and outside of their industry.

This service will deliver the facts on how a company’s approach to sales coverage compares in several critical dimensions:
Revenue generated vs. expense incurred in the direct sales channel
  • Field sales
  • Major account sales
  • Telephone sales
Relationship of Revenue to Expense generated through internet and other sales channels
Revenue to Expense for the entire “go to market” organization
Trends and observations in each channel to market

This service will provide growth oriented sales executives with the data they need to make decisions on how to optimize their current assets and where to invest for future growth.

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Sales Time Benchmarking
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Sales Cost Benchmarking
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Sales Time Benchmarking
 

The process is easy, non-disruptive and fast:

We work with you to determine which jobs to survey. We provide communication material which you can customize to ensure maximum participation.
A link is sent via email to the incumbent sellers. They complete a simple, confidential, web-based questionnaire supplied by AGI; it takes about 10 minutes.
After five working days, roughly two thirds of your sales force will have responded. Your report will be ready to review within 10 to 14 days.

Get the facts you need to rapidly improve your sales results.
Click here 
to join the Sales Time Benchmarking program.


Sales Cost Benchmarking
 

Our SalesCost Benchmarking (SCB) initiative was successfully launched in Spring 2007, and by June was already up to 41 companies.

Objectives: Competing in today's market place is not cheap. You need to deploy the right quantity and quality of sales resources . . . and be able to prove their ROI on an on-going basis. SCB helps you determine:
  • Are you under-deployed, should you add more headcount/roles?
  • How does your channel mix stack up cost-wise to others (direct, partners, reps, etc..)?
  • What are the key drivers of your sales cost variances?
  • What have other companies done to quickly improve E/R?
  • Participants: The 41 current participants (eg: ADP, Pitney Bowes, Microsoft, Honeywell, Cisco, Black & Decker, Harte Hanks, Synopsis, etc), excepted to grow to 130 participants during 2007. We launched our SalesTime Benchmarking program in similar fashion last year, and it now has 80+ participating F1000 companies and 15,500 sales personnel time profiles in its database.
    Survey Structure: The SCB Survey is organized to compare the cost profile of different sales models on an “apples to apples” basis (eg: SAMs to SAMs, field hunters to field hunters, inside Acct Mgrs to inside Acct Mgrs, etc..). It therefore starts by defining the sales model to be surveyed, and then collects revenue and cost data (across a set of categories such as base pay, variable pay, training, T&E, Spiffs, etc), on both an E/R and $/rep basis. The survey also collects info on sales cost drivers (eg: Support Ratio, Span of Control, etc), to show why costs are high or low relative to benchmarks.
    Data Confidentiality: As with all of our benchmarking initiatives, we are extremely careful with data security. No participant will ever see any other participant’s data (only data aggregated across companies) and AGI is happy to enter into NDAs with participants if needed.

    Plan to join this exciting new benchmarking initiative.
    Click here 
    to learn more about how you can participate.



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