Surveys
AGI stays current on the trends, issues and best practices that sales executives care most about. We accomplish this through regular research with top sales executives using web surveys, syndicated surveys and expert panels.
Annual Sales Pulse Survey
Conducted each November, this survey delves into three areas:
| Previous year goals, attainment and cost of sales | |
| Growth expectations for the coming year and cost of sales trend | |
| Sources of growth, potential barriers and strategic growth initiatives |
This survey is free of charge. Participants receive an in-depth findings report. Special cuts by sales force size or industry are available. For information on how to participate in next year’s edition or to receive an executive summary of the 2009 Survey, click here.
Annual Sales Compensation Trends Survey
Conducted every December, this survey offers insight into:
| Statistics on last year's sales compensation plan performance (participation, payout relative to budget, etc) | |
| Changes anticipated for the coming year in budgets and target total compensation | |
| Changes anticipated in plan mechanics such as mix, leverage and metrics | |
| Governance issues with plan design, including emphasis on complications associated with globalization |
This survey is free of charge. Participants receive a detailed findings report. Special cuts by sales force size or industry are available. For information on how to participate in next year’s edition or to receive an executive summary of the 2010 Survey, click here.
Biotech & Specialty Pharmaceutical Sales Productivity Survey
The purpose of this survey is to provide participants with meaningful data and actionable insights for their specialty sales organizations.
Specific Areas of Inquiry
Sales coverage and deployment practices, sales productivity benchmarks and initiatives, sales pay levels for 85 unique sales roles, sales compensation design trends and practices, sales quotas and crediting policy trends, and sales compensation administration trends and practices.
Benefits
Sales Productivity Benchmarks, Detailed Pay Level Data File, 2009 Trends & Practices Report, In-House Briefing, Participant Caucuses and 2009 Biotech Pharma Roundtable.
Activity Calendar
Solicitation and analysis conclude in August. Reports and readouts are scheduled in September.
Fees
Cost of participation in this year’s survey is $4,000.
Past Participants
Amgen, Astra Zeneca, Aventis, Baxter, Biogen Idec, Bristol-Myers Squibb, Chiron, Genentech, Genzyme, Gilead, Millenium, Novartis, Ortho Biotech, OSI, Roche, Schering-Plough, Wyeth
For information on how to participate in next year’s edition or to receive an executive summary of the 2008 Survey, click here.
Medical Products Sales Productivity Benchmarking
New for 2009. The objective is to provide participants with innovative ideas and actionable insights on how to increase sales productivity and enhance sales coverage.
Specific Areas of Inquiry
Sales coverage and structure, sales productivity benchmarks and initiatives, sales time best practices, strategies to increase sales effectiveness, sales compensation design trends and practices, emerging roles and channels, leverage of distributors and talent retention strategies.
Benefits
Confidential access to high value, difficult to secure actionable insights to help you increase your sales ROI. An in-house briefing with a comprehensive discussion on how similar companies compare in terms of sales productivity and capacity, and the actions and investments that are having the greatest positive impact.
Activity Calendar
Data collection will occur during July and August with reports available in September/October. This is a for fee survey. For information on how to participate in this year’s edition click here.

